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It’s not so much a shop for beachgoers as it is one for those who already own a beach house. Zip down the 10 freeway and onto Pacific Coast Highway, take Kanan Road at the northernmost reaches of the Valley, wind through Topanga Canyon, or, preferably, go through Calabasas and into Malibu Canyon. There, the straggly road cuts through hillsides toasted to the color of a perfect tan—it’s great advertising—and cars swerve close to the cliff side. In a town of no towers, mountains matter; and Malibu’s remoteness only serves to reinforce its exclusiveness. Once out of the canyon, there’s a clique of palm trees that looks as art-directed as anything in Los Angeles, but locals will say that this scenery has gone unchanged for 20, 40, 60 years.
Little Beach House Malibu (Malibu, Calif.)

Concrete floors boast brass inlays while local succulents and wild grasses bring a touch of natural whimsy indoors. In situ, the works fold into the space, which is tastefully cluttered with conspicuously expensive, vintage-looking furniture and art. “I’m not buying art to color-match the walls or the fabrics,” Paddon told me, adding that cultural value drives her curation over aesthetics.
Private Clubs
With its profuse use of the word “creative,” a major goal of Soho House appears to be massaging the gap between “creatives”—in the advertising, commercial sense—and capital-A Artist “creatives.” The former pay their way in; the latter trade. The art collection itself is far more sophisticated than it has to be. Luxury hotels and athletic clubs often take a decorative, boring approach to embellishing their walls.
The Hollywood Reporter
The British-based private club, whose first industry-oriented branch bowed in West Hollywood six years ago, debuts along the stretch locals call Billionaire’s Beach. Membership aside, the indirect benefits of being in the collection are harder to quantify. It’s not the Met, but it does carry some weight in bolstering an artist’s CV.
How to Join LA’s Most Exclusive, Members-Only Clubs - Thrillist
How to Join LA’s Most Exclusive, Members-Only Clubs.
Posted: Wed, 17 Apr 2024 07:00:00 GMT [source]
Soho House Deals in Social and Cultural Capital. But It Trades for Art.
A bigger difference is that Soho House is not a Provençal villa or a seedy, Warholian hub. It’s a publicly traded, $1 billion company with 43 “houses” across the globe. Bill Armstrong, 102, is surely one of Malibu’s earliest living residents. He still lives in the beach house he bought in 1950 for $13,000, two doors down from the house on Latigo Shore Drive that was originally owned by the Rindges, and which appeared in the original Mildred Pierce. Sitting by the window with a view of at least a dozen surfers, he recalled a time when “every girl had a horse” in Malibu. His wife started a local private school in the 60’s attended by the children of Bing Crosby, Ali McGraw, and Clark Gable, where a parent once tried to pay tuition with a Ferrari.
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Anne Hathaway Says “Instant Audience Love” For ‘The Idea of You’ Feels Similar to ‘Princess Diaries’
Sleepy Malibu, whose limited nightlife runs to stalwarts like Moonshadows (and last saw a proper dive a full decade ago when the Dume Room closed), will have a new witching-hour rendezvous. Every day except Friday and Saturday, when it will close at 2 a.m. A membership committee comprised of, yes, locals is already making these decisions.
It began as a hideaway for stars, not scions—the lure more fantasy than dynasty. Celebrities went there to be anonymous, which only caused the paparazzi to follow. Of course, there was also the scene in the Nobu parking lot on a recent night, as a number of club-ready women exited an SUV ride-share to a cascade of camera flashes.
Why Soho House West Hollywood Is Really Pressing Pause on New Members
And archival photographs will confirm that the original rancho of Malibu looks like the present day, just through a filter. The minimalist-contemporary structure, situated between Nobu and the Malibu Beach Inn until recently owned by David Geffen, previously housed fellow billionaire Larry Ellison’s short-lived Italian restaurant, Nikita, which was named after his girlfriend Nikita Kahn. Whether or not an applicant's asking for entrance "for the right reasons" will be decided by a shadowy group of members who are "locals." Other new features of the 10,000 square foot club include hidden nooks and crannies with a beachy vibe and loads of contemporary art, ocean views, a meat and seafood-heavy all-day dining menu and a sitting room. Little Beach Club Malibu may be Soho House’s most elite outpost to date. The sunny Californian club, set within a modern beach mansion just off Pacific Coast Highway, has its own standalone membership, reserved only for locals.
In addition to its WeHo and DTLA clubs, it also has the Little Beach House Malibu and its Soho Works co-working space on the Sunset Strip, which it launched in 2020. Starting in early 2022, they’ll have that option — at least nearby — when Soho House opens Holloway House hotel in the former Palihouse building in West Hollywood at 8465 Holloway Drive. The beach house in Mildred Pierce, on Latigo Shore Drive, well before it collapsed into the ocean during a storm in 1983.
You’d only have to look across the river at the new Ritz-Carlton to see that. It’s inspired by La Colombe d’Or, a quaint and idyllic, family-run hotel in Provence that’s fantastically adorned with Picassos and Matisses and sports a Georges Braque mosaic and an Alexander Calder sculpture by the pool. Lore is that the artists would trade work for room and board; they told their friends, and eventually a priceless collection amounted. While others did directly exchange work for their stays at La Colombe d’Or, Picasso only gifted the hotel a few “cracking” paintings much later. Some Soho Houses do function as hotels, but the Portland Soho House doesn’t—it’s more like a snazzy gym with a bar and restaurant upstairs that’s tucked into a modest brick building in the Buckman neighborhood.